For most companies, competing comes more naturally than collaborating. Why would you work the people you spend most of your time trying to wrestle market share from? But increasingly, businesses find they are fighting for more than customers – they are also competing for, or at least having to share, finite natural resources. And not just with each other, but with other users, such as governments, local communities and farmers. This is the situation that has Diageo found itself in regarding water, via its subsidiary East African Breweries, which itself has three subsidiaries based in Nairobi – East African Maltings, Central Glass Industries and Kenya Breweries
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